Genuine Jersey

Discover Genuine Jersey: Celebrating Local Quality and Tradition

Launched in 2001, Genuine Jersey was created with a mission to promote the diverse and high-quality local produce and products of the island. Since its inception, the association has built a loyal and enthusiastic membership base, bringing together businesses and producers passionate about showcasing the very best of Jersey.

Genuine Jersey members represent a unique blend of tradition and innovation. Some are dedicated to preserving the island’s rich heritage and time-honoured practices, while others are at the forefront of introducing pioneering farming methods, cultivating new crops, and exploring untapped international markets. Together, they ensure that Jersey’s produce remains at the cutting edge of quality, sustainability, and creativity.

Whether it’s artisanal food, crafts, or innovative new products, Genuine Jersey stands as a symbol of the island’s commitment to excellence and local pride. Through this initiative, consumers can support businesses that maintain Jersey’s authenticity, while also embracing exciting, forward-thinking developments in the island’s industries.